Reasons Why Progressive Companies Invest in Learning Programs

By | June 11, 2018

Companies Invest in Learning Programs

For top business organizations, education never stops.

It is imperative for enterprises to promote a culture of learning in the workplace to ensure longevity in the industry. But this is not the only reason why the best companies invest in knowledge and skills development for their employees.

In highly developed countries, millions of professionals actually devote their pre- and post-office hours attending all kinds of courses. For a huge chunk of them, it’s a compulsory arrangement — a part of their company’s continuous education initiative. But, they also deem it valuable in contributing to the growth of the organization that they are part of as well as to their personal development.
Meanwhile, for some establishments, the courses serve as their employee incentives or rewards. More and more corporations reward their high-performing workers with opportunities for professional and personal improvement. High-performing organisations even invest in bringing training courses in-house and customising them to better suit their learning goals. Such is a strategy for ensuring employee engagement and satisfaction because it recognizes that there are employees and executives who are better motivated by such opportunities.

Those are the most common reasons why businesses embrace learning. Four more are discussed below.

1. Learning can help keep employees healthy.

Providing fun learning courses or training for workers can do so much in improving their overall wellness and health. Keeping the brain stimulated improves mood or mental wellbeing and can even strengthen the body.

Discovering new information and being able to relate or use it in one’s work and even in other aspects of life is a pleasure in itself. When you are delighted, endorphins flow, arresting stress hormones and boosting your immune system.

Needless to say, happy and healthy employees mean fewer absences and better productivity figures for the company.

2. Learning can reduce or neutralize work stress.

This is particularly true for learning courses that are valuable to the company but are not exactly work-related; for example, a course on cheese and wine pairing which is essentially a “leisure” course.

Students derive pleasure and excitement in learning about the different cheeses of the world and the beverage they can be perfectly paired with. Likewise, they get to benefit from the social aspect of the course. The new faces they see and relationships they forge can bring vigor to their workday.

The company can also use the knowledge their employees have gained for corporate events. An understanding of cheese and wine pairings can prove crucial in creating a good first impression to potential partners. It is also useful when the company wants to put together an elegant affair. This advantage is, of course, incidental.

Such a course can spark joy in the life of the employee, forge greater workplace ties, and promote team spirit.

3. Learning can help the business meet new industry standards.

Industries are always evolving, and continuous learning equips businesses for the changes their respective industries undergo.

For example, stricter health policies are necessary for certain operations. Signing up managers for the latest healthcare training courses will ensure that the company is easily and readily compliant with industry standards.

4. Learning can create valuable connections for the company.

Companies that take their marketing program seriously know that sending out their employees to training events can lead to valuable connections. Attending a seminar or training classes creates social collision. And from these collisions, businesses gain access to industry authorities and influencers.
It can become easier to reach out to those important people and seek their input to aid the company’s marketing objectives. They are typically willing to share a bit of their time and knowledge to organizations that have used their courses to improve operations. They can contribute to content, or provide a social share if they are mentioned in informative content.

A lot of businesses also say that they emphasize learning because of the uncertainty of the times. They are aware of the possibility that one day, what they do may no longer be relevant. So it is crucial to be able to reinvent their operations and have something to fall back on should such a day come. Learning provides that fallback, and it is a reliable source of continuity and agility for them.


With over 20 years of experience in B2B marketing, Annick Nuyens first worked in the hospitality service industry and then moved to the knowledge industry. She currently works for Informa in the Dubai office, where she oversees marketing for public and inhouse training courses, conferences, exhibitions and managed events across the Middle East and Africa.

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